Send to a friend: this is a button that opens up a panel where users can enter their name and the email address of a friend. The system sends an email with a perma-link to the recommended content (more information).

Permalink: the perma-link is a unique address. When it is placed in the browser, it not only sends users to the video platform but also to a specific content within its programming.
This button displays the perma-link to the playback content in a panel so that users can copy it and send it by email, use it in their blog, share it in msn, and so on.